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Marketing

The #1 Ingredient to Getting More Emails Opened

I’ll bet money it’s not what ya think. Sure, sit up all night writing subject line variations until you’re blue in the face if you want – be my guest. But if you get this other thing wrong in the slightest… You might as well stumble down a street you’ve never been on before with…

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12 Too-Common Connection Killers I See On Corporate Websites

They say success leaves footprints… Well, when business owners and marketing managers ask me to peek at their websites, the exact same blunders jump out again and again. And actually, that’s good news… Because failure leaves footprints too. A quick-study of the misguided path helps you dodge 80% of traps your competitors fall into online.…

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Is SEO Relevant When Writing Web Copy in 2018?

To SEO or not SEO? Hasn’t that always been the question? I get SEO. Of course I do. And I get why clients so often get caught up in its allure. After all, great copy is a crucial component of actually turning website visitors into buying customers (or whatever else you’re after), but first you…

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