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Marketing Insights

Tips on persuasion psychology and sales writing to grow your business.

The #1 Ingredient to Getting More Emails Opened

By James Druman | Comments Off on The #1 Ingredient to Getting More Emails Opened

I’ll bet money it’s not what ya think. Sure, sit up all night writing subject line variations until you’re blue in the face if you want – be my guest. But if you get this other thing wrong in the slightest… You might as well stumble blindfolded down a street you’ve never been on before…

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3 Simple Tweaks to Increase Blog Engagement Without Increasing Content Output

By James Druman | Comments Off on 3 Simple Tweaks to Increase Blog Engagement Without Increasing Content Output

Doesn’t it suck when you post article after article on your business blog… And you know people are seeing it… …But judging by the actual activity on your site you might as well be the only person on the internet? It’s a horrible feeling. You’re swinging at dead air out there. Articles are going completely…

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You Can’t Put Lipstick On A Pig And Pretend She’s Lais Ribeiro

By James Druman | Comments Off on You Can’t Put Lipstick On A Pig And Pretend She’s Lais Ribeiro

I mean, you can if you really want to…. But don’t be surprised if the rest of the world doesn’t buy into your silly self-delusion. We’ll probably even laugh at you. But hey, you do you, Pal. What in the world am I talking about anyways? Look At The Cheeseburger In This Pic Here Oh,…

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The Easiest Way To Hook Attention Is………………….

By James Druman | Comments Off on The Easiest Way To Hook Attention Is………………….

Want to get AND hold attention with your headlines? There are two things you must do… These are non-negotiable. 1) You need to make a “promise” that’s relevant to your target audience. And you’ve got to do it as clearly and quickly as you can before they get distracted. This is triple true on the…

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The Reason Sex Sells: 8 Ways To Tap Primal Persuasion Power In Almost Any Niche

By James Druman | Comments Off on The Reason Sex Sells: 8 Ways To Tap Primal Persuasion Power In Almost Any Niche

Sex sells. You don’t need to be a marketing genius to see that. Most of us don’t use it much because it’s a cheap trick, and we don’t want to strain credibility splashing breasts across our websites. But we all know nothing gets attention better. But why does sex sell? Sure, it’s because we’re all…

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Authenticity: The Most Powerful Persuasion Starts Here

By James Druman | Comments Off on Authenticity: The Most Powerful Persuasion Starts Here

Hey Marketer, do you truly BELIEVE what you’re saying to your audience is true? Because they know. They always know. It’s not about smart or stupid. It’s about this. A Bullshit Detector Is A Hardwired Survival Mechanism. For primitive man, seeing through manipulation wasn’t just a handy party trick… Or a way to keep your…

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12 Too-Common Connection Killers I See On Corporate Websites

By James Druman | Comments Off on 12 Too-Common Connection Killers I See On Corporate Websites

They say success leaves footprints… Well, when business owners and marketing managers ask me to peek at their websites, the exact same blunders jump out again and again. And actually, that’s good news… Because failure leaves footprints too. A quick-study of the misguided path helps you dodge 80% of traps your competitors fall into online.…

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Learn How To Sell In The Time It Takes To Use The Toilet

By James Druman | Comments Off on Learn How To Sell In The Time It Takes To Use The Toilet

I was at Burger King today with my girlfriend. (Don’t judge – American fast food is an exotic treat in the Philippines) I popped into the restroom and looked up to see this little sign, inches from my nose. So many businesses let their headlines fall flat… And that’s in their core marketing campaigns. Here’s…

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5 Hard Marketing Lessons From a Young Punk Kid Selling Radios In The Rain

By James Druman | Comments Off on 5 Hard Marketing Lessons From a Young Punk Kid Selling Radios In The Rain

“Hey man – wanna buy a radio?” Things were tough growing up. Dad was in prison. And he wasn’t getting out anytime soon. Ma worked three jobs day and night to raise three boys on her own. There was barely enough cash for the necessary things in life, let alone the extras. Me, I Was…

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How Injecting Sales Writing Strategies Into Blog Posts Convinced A Prospect I Was A “Mind Magician”

By James Druman | Comments Off on How Injecting Sales Writing Strategies Into Blog Posts Convinced A Prospect I Was A “Mind Magician”

When I started out in the sales writing trenches, I spent a lot of time on eLance (now Upwork). It was tough work submitting all those bids. Many refer to those markets as the black hole of writing careers. But that’s where I cut my teeth in this business. I emphasized quality and business integrity.…

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Create An Online Voice That Doubles, Triples, Even Quadruples Engagement And Sales...

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